Daily Briefing · 2026-09-01

Pharmacy

MrBeast, Snapchat, AI and more: Pharma marketing’s pulse check

• In this week’s episode of “The Top Line,” Fierce’s Ben Adams and Zoey Becker discuss how pharma marketing is evolving across social media, creative work and agency strategy.

Fierce Pharma ↗

Health OS

NCQA to use Komodo data, AI tool to develop future HEDIS measures

• NCQA researchers will have access to Komodo’s dataset and AI-powered healthcare intelligence platform to explore complex questions. NCQA is solely responsible for developing HEDIS measures.

Fierce Healthcare ↗

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