Issue №055 · 2026-07-08

Daily Briefing · Issue №055 · 2026-07-08

Pharmacy

FDA deepens Vertex's Casgevy label, opening treatment for patients as young as 2

  • Vertex Pharmaceuticals has gained a label expansion from the FDA, which allows children ages 2 and up to receive the gene therapy Casgevy for the treatment of sickle cell disease or transfusion-dependent beta thalassemia
Fierce Pharma
Pharmacy

AI care partner Heidi puts a spin on pharma ad tropes in new campaign to relieve 'side effects'

  • Heidi, alongside creative firm Cocogun and media agency TRG, have launched a new brand campaign that positions its AI tool as a dose of "relief, on repeat."
Fierce Healthcare
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